Brand Shoot for Great Falls Realty Team, Mary & Michelle

Branded Style Curation for Mary & Michelle, Realty Team

Brand Shoot Photographer: Abby Grace Photography

I had the pleasure of styling a team shoot for Mary & Michelle, a realty team based out of Great Falls, VA in December of 2020. They were in the process of re-branding, in an effort to elevate their then current market placement. I worked individually with each, curating looks that spoke to their individual style and body, while also ensuring that each look would coordinate seamlessly with what the other was wearing.

Our color palette was an intentional neutral, intended to coordinate with the space, each other, and also speak to their target audience. Color communicates, and here a certain lack of color sent a more powerful message to their market than a bold take on it. I valued fiber content and silhouette over prints and catchy colors, capturing an effortless elegance, and a relaxed, at-ease sophistication.

Brands worn include Vince, Madewell, Daniel Wellington & J.Crew.

Brand Shoot Styling | Finding the merging point of your personal style, with what your target audience needs to see in order to trust you.